Background

Ayse Ozturk is a Clinical Associate Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. Previously, she worked as an Assistant Professor of Marketing at the University of Tennessee at Chattanooga. She received her Ph.D. in Marketing from Georgia State University. Her prior industry experience includes roles at companies such as PricewaterhouseCoopers, Deloitte, and Peugeot.

Her research interests include artificial intelligence (AI), marketing strategy, international marketing, social media, and sustainability. Her publications have appeared in journals such as the Journal of International Business Studies, International Business Review, Thunderbird International Business Review, and the Journal of Business Research, as well as in book chapters and other creative works. She has taught undergraduate, MBA, and PMBA courses. She has served as a reviewer for several journals and for the Research Grants Council of Hong Kong. She has also been serving on the editorial board of the International Business Review. 

Dr. Ozturk is recognized for her innovative teaching that integrates artificial intelligence (AI) and experiential learning. She has given several talks on using AI in higher education as an invited guest speaker at national and international institutions and has been featured in outlets such as the OpenAI Academy for her work on AI in teaching. She has been selected for the USC Propel AI program, which focuses on enhancing expertise in advanced AI technologies, and has been awarded the ASPIRE AI seed grant. She has also completed the Provost’s AI Teaching Fellowship program at USC. Her commitment to innovative pedagogy was recognized with the Alfred G. Smith Award for Teaching Excellence, the Michael J. Mungo Undergraduate Teaching Award, and the Garnet Apple Award for Teaching Innovation. She has been sharing the AI resources on her personal website at drayseozturk.org.

Research

Artificial intelligence (AI), Marketing strategy, international marketing, social media, and sustainability.

Education

• Ph.D., Marketing, Georgia State University, 2016
• M.S., Managerial Sciences, Georgia State University, 2012
• M.S., Marketing, Georgia State University, 2009
• B.S., Galatasaray University, 2006